Googling it leads to several other books with the same title, but most of the coverage for it is press release based. Sarem has an IMDb page with some very minor acting roles, several of which are uncredited, but details on the book are scanter to find. The site announced this news only last week, through a press release that can be read on places like The Hollywood Reporter, not a site known for extensive YA coverage. Handbook For Mortals by Lani Sarem is the debut novel from the publishing arm of website GeekNation. Knocking that from the top of the NYT YA list would be a major deal, and this week it’s going to happen. Through publisher buzz and exceedingly strong word of mouth, the novel has stormed to the forefront of the YA world and found thousands of fans, with a film on the way. For the past 25 weeks, that big book in the YA world has been The Hate U Give by Angie Thomas, a searing politically charged drama about a young black girl who sees a police officer kill her friend, and the fallout it causes in her community. Everyone’s looking for the next big thing and that costs a lot of cash. Some publishers spend thousands of dollars on advertising and blogger outreach to get that number. That’s not the heights of publishing’s heyday but it’s still harder to get than you’d think. Nowadays, you can make the bestseller list with about 5,000 sales. If everyone else is buying the book, surely you have to too, right? Making your way to the still-coveted New York Times best-seller list remains one of the biggest markers of success as well as a reliable way to sell more books. Building an audience can be hard, competition is tight, profit margins even tighter, and most authors have annual wages below the poverty line.
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